The Community Farm
Creating a library of illustrations to update the brand
The Community Farm is a social enterprise based in Somerset, UK. The decided to commission a library of characters to help build a sense of community and warmth to their enterprise and online presence.
~ Developing a library of illustrations
~ Character creation
~ Color palette evolution
Illustration & brand identity
Illustrator, Procreate & Photoshop
To gain a deep understanding of the brand and ensure their values were reflected in the illustrations, I organised weekly catch-ups with key stakeholders.
The first steps was to create a new colour palette, first draft of characters and textures.
Developing a library of characters which hair, outfits and accessories could be interchangeable.
Working with the Community Farm to make sure they were on board and happy with the development of the characters throughout the project.