The Community Farm
Creating a library of illustrations to update the brand

Overview
 

The Community Farm is a social enterprise based in Somerset, UK. The decided to commission a library of characters to help build a sense of community and warmth to their enterprise and online presence.

Solution 

~ Developing a library of illustrations

~ Character creation

~ Color palette evolution

My Role

Illustration & brand identity

Tools
 

Illustrator, Procreate & Photoshop

  • To gain a deep understanding of the brand and ensure their values were reflected in the illustrations, I organised weekly catch-ups with key stakeholders.

The Process

  • The first steps was to create a new colour palette, first draft of characters and textures.

  • Developing  a library of characters which hair, outfits and accessories could be interchangeable. 

  • Working with the Community  Farm to make sure they were on board and happy with the development of the characters throughout the project.

© Gill Chantler 2020 ~ All rights reserved

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